BrooksIM has helped aquire and nurture customer relationships in just about every industry and has seasoned direct marketing professionals with experience in the insurance, nonprofit, education, healthcare, travel/timeshare and mortgage verticals. However it is crtical to note that we will build a custom solution based on your specific needs. Click on any of the following three industries to see some specific examples of how we can help:
  • Insurance
  • Non-Profits
  • Retail/Restaurants

Are you looking for additional information for a specific request? Call us today at 239-826-8300 or click here to send us an email.

Insurance:

New Mover
Welcoming new residents to the neighborhood is a great way to outreach! Our new mover file updates weekly and is sourced from new telephone connections and county court house records. We have move distance selectable on our file so you can make sure invite those who have relocated to the area and looking for a new Church to call home.

Non-Profits:

Specialty List Recommendation:
The best gauge of someone's likeliness to donate is known donor activity from other like organizations. Let BrooksIM create a customized list recommendation of donor files available for rental. BrooksIM has great knowledge and experience with selecting the donor files that will outperform expectations time and again especially for label or premium offers. You can expect the highest level of service from BrooksIM and complimentary NCOA with all specialty list purchases.

Activism through Social Networks - Facebook Applications:
Are you working to build an online constituency to nuture donors or get them to take politcal action on your behalf? BrooksIM has an in-depth working knowledge of how to build custom social networks that incentivize members to help promote your cause virally by inviting their friends to participate. Schedule an ideation session with one of our knowledgeable representatives today. We are so confident in our cabilities that we do not charge a large upfront fee to build our applications like our competitors (upwards of $20,000 in some cases!), we instead work on a cost per acquisition basis completely eliminating the risk for your organization. Pricing will be based off of the following three variables:
  • Appeal of the Cause
  • Required Action
  • Number of Required Fields (name, email, phone, address, etc)
Pricing for Social network applications are from $2,000 to $5,000 initial investment (this initial cost simply covers hard costs of development time) and then simply a $1 to $5 per signup for activists or donors.

WealthIM:
Identify your top members that have a higher capacity to support your cause. WealthIM is the best value on the market for identifying individuals with high discretionary incomes that are underrepresented in their giving amounts to your organization. The WealthIM Premium Score will identify the top 5-10% of your database so you can focus your marketing dollars where they will count the most and includes the output of 7 core demographics. For more information go to: http://www.imdatacenter.com/?pg=Wealth%20IM%20(Top%20Donor%20Score)

Modeling and Analytics
  • Suppression Model:
    Are you renting or exchanging donor files that are not quite performing up to par but you are forced to keep mailing them because there is no other option? If so BrooksIM's suppression model is the solution for you. Our suppression models identifies the bottom 20% of a data list so that you can save money by not mailing to those individuals who will not respond. If you are mailing a premium mailing and getting an 8% response rate we can normally increase it to a 10% response rate by cutting the bottom 20%. RFM + Demographic Models for Prediction Let our statisticians help you determine when and who to mail to using your Recency, Frequency and Monetary information as well as our consumer file of 150 million records with 110 demographic elements. We can identify donors that have the potential to give a second gift and help you predict cadence so that you can mail the appropriate qualified donors every month and other less qualified individuals every six months depending on how likely they are to give.
  • Angel Donor Identification
    Who in your donor file has the potential to help your cause get to the next level by planned or estate giving? BrooksIM's statisticians can help you identify those individuals that you should pull out of the crowd and speak to directly with customized communication.

Newsletter Nurturing
Staying top of mind with your donor base is key in these turbulent times. Are you mailing a costly newsletter through the mail? Let BrooksIM help you move that newsletter online to save on printing, postage and time. For as low as $250 per month BrooksIM will manage the whole process from start to finish.
Address Hygiene - BrooksIM can help you keep your donor file up-to-date by running NCOA, LACS and DPV processing to make sure that your mail pieces get delivered 99.9% of the time. Because of the age of many donors we also recommend running deceased processing periodically. For more information please visit: http://www.imdatacenter.com/?pg=NCOA

Retail/Restaurants:

Reverse Phone Append
Do you collect phone numbers at the POS? If so, BrooksIM can help you acquire physical mailing addresses and demographics for as low as $25 per thousand so that you can send product announcements and coupons to drive store traffic, increasing the frequency of purchase.

Email Nurturing
Are you spending dollars on print advertising? What about getting more out of the customers you have and keeping your company top of mind without television or newspaper advertising. BrooksIM can help you by sending emails that have a specific interest core to your target market's interest and can also help drive referrals for as low as $250 per month. Address Hygiene - NCOA, LACS, DPV BrooksIM can help you keep your customer file up-to-date by running NCOA, LACS, DPV processing make sure that your mail pieces get delivered. http://www.imdatacenter.com/addresshygiene.html

New Mover
On average, new movers purchase in three months what they normally purchase in three years. It is during this time that they are building new relationships with retailers and services. BrooksIM has three multi-sourced New Mover databases sourced from county records, new phone connects and magazine subscription changes. Provide us your geography and we will provide you a report indicating the best source for your part of the country. Cluster Greed- Keeping up with Jones Everyone wants to keep up with the Jones and BrooksIM has the perfect process to help you identify who is next to your customers. Simply upload your database including address and zip code and we will provide the neighbors on either side of the addresses you provide from our saturated database with optimal coverage.

Online Listings (Google Maps, Map Quest, Ect. Get to the top of the search)
Everyone is moving away from the paper Yellow pages to online searches. Make sure that your company is at the top of everyone's list when they search for your category on their favorite mapping engine. We can do this for a 10th of the cost of a yellow page ad with quantifiable results.

Search Engine Marketing & Optimization (SEM, SEO)
Let BrooksIM provide you with leads or sales directly from searches on MSN, Yahoo or Google. We will develop everything including the landing page and provide our services on a cost per click or action depending on your objective. Put us to the test.
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