• Brooks IM

The Importance of Data Cleansing

Updated: Oct 24, 2019

In today’s day and age, you have access to more data than ever before. This holds true as an individual and business professional.


You may not think about it often, but data cleansing is important for a variety of reasons. Before we discuss these, let’s talk about the basics of data cleansing.


As a form of data management, cleansing is the process of examining the data within a database to update, remove, format, and duplicate information.


Generally speaking, data cleansing is more important for businesses than individuals. As a business owner, here are some reasons to consider this:


  • To enhance safety and security: During the data cleansing process, you may come across a safety or security concern. This allows you to take immediate action to avoid future trouble.

  • Important to your success: Accurate data is important to the success of your organization. This holds true for you, your employees, and your customers. With the right data cleansing strategy, you can keep all your information accurate and up to date.

  • Improved quality: Low quality data will affect your decision making. It can also cost you time and money. Data cleansing improves quality, which boosts productivity and efficiency.

  • Reduce unnecessary expenses: For example, if you print incorrect information for a company mailer, it’ll cost you to reprint and resend. Not to mention the fact that it could cause confusion with your clients and/or prospects.


When it comes to data cleansing, there’s no room for error. Rather than assume that everything is in order, implement a strategy for examining your data and making any necessary changes.


Questions about Data Hygiene?

If you’re unsure of what data cleansing entails or how to get started, don’t hesitate to reach out. We can answer your questions, provide feedback, and help you implement a data cleansing strategy that will put your mind at ease.


About BrooksIM

Founded in 2009, BrooksIM specializes in database marketing and data quality. We are the data experts. In fact, we’re crazy about providing clean, reliable data. Contact us today.

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