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Navigating the Everglades Challenge 2024 – Marketing Lessons from a Boat Race
Last year, Brooks (Race Name: TheMapster) undertook the Everglades Challenge, a thrilling expedition small boat race covering...
Brooks Hall
Feb 28, 20242 min read


Happy Halloween from BrooksIM!
Nearly 10% to 30% of every database has Ghosted their address, email or phone making it difficult to connect with them. Imagine a witch...
Brooks Hall
Oct 27, 20231 min read


Direct Mail in a Modern World
Welcome to our latest newsletter, where we're diving deep into the world of data-driven direct mail marketing. In today's digital age,...
Brooks Hall
Oct 24, 20232 min read


Unleashing the Power of Lead & Customer Data Scoring
What is Lead Scoring? Lead scoring is a data-driven approach that allows businesses to evaluate and rank potential customers based on their
Florida Orange King
Aug 30, 20232 min read


Are you Prepared for 2023?
Being prepared is essential to competitng in today's marketplace.
Brooks Hall
Jan 18, 20234 min read


Telemarketing 2022 – going from good to great!
Have you ever wondered where all the phone calls come from? A Few Fun Facts! There are 30,988 Telemarketing & Call Center businesses in...
Brooks Hall
Nov 1, 20223 min read


We move an average of 11 times in our lifetime. Is your business capitalizing on this life event?
Lets face it we’ve all been there, moving is a hassle, No way around it its one of the most stressful times one could have. Did you know...
Florida Orange King
Apr 11, 20223 min read


The New Meaning of “Keeping up with the Joneses”
In a ‘normal year’, USPS says 20% of consumers will move to a new residence. With the pandemic added in, experts are predicting an...
Florida Orange King
Jul 14, 20202 min read


The next wave of COVID-19: death by a thousand cuts of unemployment health insurance loss
A story playing out in various forms across the country Jack Smith (obvious fictitious name) sat at the desk of his upper-class suburban...
Florida Orange King
Jun 3, 20203 min read


America has changed since the last Census—have you?
Morphing of America I recently read an interesting summary in the Wall Street Journal, by authors Dougherty, Rigdon and Overberg,...
Florida Orange King
May 27, 20203 min read


Why "Pulling the Plug" is Counterproductive
Pulling the marketing ‘plug’ to ‘plug’ your revenue hole is a sure way to de-energize your business for a post-Corona recovery. We get...
Florida Orange King
May 8, 20203 min read


Positioning for Success in the Post-Coronavirus Recovery
Situation · The U.S. economy has slowed dramatically due to non-essential business closings and significant slowdowns and revenue...
Florida Orange King
Apr 15, 20204 min read


Don't let your CRM suffer from "Dead Fish" syndrome
Question: What does an expensive customer relationship management or CRM system; with stale data inputs and 4-day old fish have in...
stevem67
Mar 30, 20204 min read


"More Saving, More Doing" |The Home Depot
An e-mail campaign hits before the holiday season and helps solve the 'honey, our kitchen needs a face-lift and fast' conundrum! Proposed...
Florida Orange King
Nov 27, 20193 min read


SimpliSafe(R) gives a 'peaceful, easy feelin' in a simple direct mail piece
If you're thinking about a security system, SimpliSafe takes a comforting approach, unlike other security firms that focus on fright....
Florida Orange King
Nov 27, 20193 min read


Scare Tactics that Scare
Nothing says "boo" like a deflated air bag, that car won't start sinking feeling in your midsection or the repair guy taking 15 minutes...
Florida Orange King
Nov 26, 20192 min read


Porsche(R) Direct Mail Piece
Porsche goes all out to convince you that you're not really living unless you're driving a Cayenne. The only thing missing here is the...
Florida Orange King
Nov 17, 20192 min read


Insurance "Ink"....or not!
Generic direct mail piece is good bedtime reading.......yawn! Assumed Target Market -Everybody in a zip code, probably with a house and a...
Florida Orange King
Nov 17, 20192 min read


Shoe Horn Anyone?
Spring Time (or Lime) tries to go all Amazon.com, but steps in it big-time on Instagram! Proposed Target Market: -On-line male shoppers...
Florida Orange King
Nov 17, 20193 min read
Targeting Prospects with Direct Mail
In today’s day and age, there are many ways for businesses to target prospects. While direct mail sounds like a strategy from the past,...

Brooks IM
Oct 24, 20192 min read
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