Navigating the Everglades Challenge 2024 – Marketing Lessons from a Boat Race
Last year, Brooks (Race Name: TheMapster) undertook the Everglades Challenge, a thrilling expedition small boat race covering...
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Brooks Hall
- Oct 27, 2023
- 1 min
Happy Halloween from BrooksIM!
Nearly 10% to 30% of every database has Ghosted their address, email or phone making it difficult to connect with them. Imagine a witch...
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Brooks Hall
- Oct 24, 2023
- 2 min
Direct Mail in a Modern World
Welcome to our latest newsletter, where we're diving deep into the world of data-driven direct mail marketing. In today's digital age,...
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Florida Orange King
- Aug 30, 2023
- 2 min
Unleashing the Power of Lead & Customer Data Scoring
What is Lead Scoring? Lead scoring is a data-driven approach that allows businesses to evaluate and rank potential customers based on their
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Brooks Hall
- Jan 18, 2023
- 4 min
Are you Prepared for 2023?
Being prepared is essential to competitng in today's marketplace.
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Brooks Hall
- Nov 1, 2022
- 3 min
Telemarketing 2022 – going from good to great!
Have you ever wondered where all the phone calls come from? A Few Fun Facts! There are 30,988 Telemarketing & Call Center businesses in...
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Florida Orange King
- Apr 11, 2022
- 3 min
We move an average of 11 times in our lifetime. Is your business capitalizing on this life event?
Lets face it we’ve all been there, moving is a hassle, No way around it its one of the most stressful times one could have. Did you know...
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Florida Orange King
- Jul 14, 2020
- 2 min
The New Meaning of “Keeping up with the Joneses”
In a ‘normal year’, USPS says 20% of consumers will move to a new residence. With the pandemic added in, experts are predicting an...
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Florida Orange King
- Jun 3, 2020
- 3 min
The next wave of COVID-19: death by a thousand cuts of unemployment health insurance loss
A story playing out in various forms across the country Jack Smith (obvious fictitious name) sat at the desk of his upper-class suburban...
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Florida Orange King
- May 27, 2020
- 3 min
America has changed since the last Census—have you?
Morphing of America I recently read an interesting summary in the Wall Street Journal, by authors Dougherty, Rigdon and Overberg,...
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Florida Orange King
- May 8, 2020
- 3 min
Why "Pulling the Plug" is Counterproductive
Pulling the marketing ‘plug’ to ‘plug’ your revenue hole is a sure way to de-energize your business for a post-Corona recovery. We get...
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Florida Orange King
- Apr 15, 2020
- 4 min
Positioning for Success in the Post-Coronavirus Recovery
Situation · The U.S. economy has slowed dramatically due to non-essential business closings and significant slowdowns and revenue...
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stevem67
- Mar 30, 2020
- 4 min
Don't let your CRM suffer from "Dead Fish" syndrome
Question: What does an expensive customer relationship management or CRM system; with stale data inputs and 4-day old fish have in...
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Florida Orange King
- Nov 27, 2019
- 3 min
"More Saving, More Doing" |The Home Depot
An e-mail campaign hits before the holiday season and helps solve the 'honey, our kitchen needs a face-lift and fast' conundrum! Proposed...
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Florida Orange King
- Nov 27, 2019
- 3 min
SimpliSafe(R) gives a 'peaceful, easy feelin' in a simple direct mail piece
If you're thinking about a security system, SimpliSafe takes a comforting approach, unlike other security firms that focus on fright....
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Florida Orange King
- Nov 26, 2019
- 2 min
Scare Tactics that Scare
Nothing says "boo" like a deflated air bag, that car won't start sinking feeling in your midsection or the repair guy taking 15 minutes...
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Florida Orange King
- Nov 17, 2019
- 2 min
Porsche(R) Direct Mail Piece
Porsche goes all out to convince you that you're not really living unless you're driving a Cayenne. The only thing missing here is the...
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Florida Orange King
- Nov 17, 2019
- 2 min
Insurance "Ink"....or not!
Generic direct mail piece is good bedtime reading.......yawn! Assumed Target Market -Everybody in a zip code, probably with a house and a...
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Florida Orange King
- Nov 17, 2019
- 3 min
Shoe Horn Anyone?
Spring Time (or Lime) tries to go all Amazon.com, but steps in it big-time on Instagram! Proposed Target Market: -On-line male shoppers...
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Brooks IM
- Oct 24, 2019
- 2 min
Targeting Prospects with Direct Mail
In today’s day and age, there are many ways for businesses to target prospects. While direct mail sounds like a strategy from the past,...
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