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Navigating the Everglades Challenge 2024 – Marketing Lessons from a Boat Race
Last year, Brooks (Race Name: TheMapster) undertook the Everglades Challenge, a thrilling expedition small boat race covering...
Brooks Hall
Feb 28, 20242 min read
126 views
1 comment


Happy Halloween from BrooksIM!
Nearly 10% to 30% of every database has Ghosted their address, email or phone making it difficult to connect with them. Imagine a witch...
Brooks Hall
Oct 27, 20231 min read
15 views
0 comments


Direct Mail in a Modern World
Welcome to our latest newsletter, where we're diving deep into the world of data-driven direct mail marketing. In today's digital age,...
Brooks Hall
Oct 24, 20232 min read
11 views
0 comments


Unleashing the Power of Lead & Customer Data Scoring
What is Lead Scoring? Lead scoring is a data-driven approach that allows businesses to evaluate and rank potential customers based on their
Florida Orange King
Aug 30, 20232 min read
37 views
0 comments


Are you Prepared for 2023?
Being prepared is essential to competitng in today's marketplace.
Brooks Hall
Jan 18, 20234 min read
50 views
0 comments


Telemarketing 2022 – going from good to great!
Have you ever wondered where all the phone calls come from? A Few Fun Facts! There are 30,988 Telemarketing & Call Center businesses in...
Brooks Hall
Nov 1, 20223 min read
38 views
0 comments


We move an average of 11 times in our lifetime. Is your business capitalizing on this life event?
Lets face it we’ve all been there, moving is a hassle, No way around it its one of the most stressful times one could have. Did you know...
Florida Orange King
Apr 11, 20223 min read
28 views
0 comments


The New Meaning of “Keeping up with the Joneses”
In a ‘normal year’, USPS says 20% of consumers will move to a new residence. With the pandemic added in, experts are predicting an...
Florida Orange King
Jul 14, 20202 min read
33 views
0 comments


The next wave of COVID-19: death by a thousand cuts of unemployment health insurance loss
A story playing out in various forms across the country Jack Smith (obvious fictitious name) sat at the desk of his upper-class suburban...
Florida Orange King
Jun 3, 20203 min read
45 views
0 comments


America has changed since the last Census—have you?
Morphing of America I recently read an interesting summary in the Wall Street Journal, by authors Dougherty, Rigdon and Overberg,...
Florida Orange King
May 27, 20203 min read
35 views
0 comments


Why "Pulling the Plug" is Counterproductive
Pulling the marketing ‘plug’ to ‘plug’ your revenue hole is a sure way to de-energize your business for a post-Corona recovery. We get...
Florida Orange King
May 8, 20203 min read
60 views
0 comments


Positioning for Success in the Post-Coronavirus Recovery
Situation · The U.S. economy has slowed dramatically due to non-essential business closings and significant slowdowns and revenue...
Florida Orange King
Apr 15, 20204 min read
33 views
0 comments


Don't let your CRM suffer from "Dead Fish" syndrome
Question: What does an expensive customer relationship management or CRM system; with stale data inputs and 4-day old fish have in...
stevem67
Mar 30, 20204 min read
64 views
0 comments


"More Saving, More Doing" |The Home Depot
An e-mail campaign hits before the holiday season and helps solve the 'honey, our kitchen needs a face-lift and fast' conundrum! Proposed...
Florida Orange King
Nov 27, 20193 min read
60 views
0 comments


SimpliSafe(R) gives a 'peaceful, easy feelin' in a simple direct mail piece
If you're thinking about a security system, SimpliSafe takes a comforting approach, unlike other security firms that focus on fright....
Florida Orange King
Nov 27, 20193 min read
27 views
0 comments


Scare Tactics that Scare
Nothing says "boo" like a deflated air bag, that car won't start sinking feeling in your midsection or the repair guy taking 15 minutes...
Florida Orange King
Nov 26, 20192 min read
21 views
0 comments


Porsche(R) Direct Mail Piece
Porsche goes all out to convince you that you're not really living unless you're driving a Cayenne. The only thing missing here is the...
Florida Orange King
Nov 17, 20192 min read
34 views
0 comments


Insurance "Ink"....or not!
Generic direct mail piece is good bedtime reading.......yawn! Assumed Target Market -Everybody in a zip code, probably with a house and a...
Florida Orange King
Nov 17, 20192 min read
13 views
0 comments


Shoe Horn Anyone?
Spring Time (or Lime) tries to go all Amazon.com, but steps in it big-time on Instagram! Proposed Target Market: -On-line male shoppers...
Florida Orange King
Nov 17, 20193 min read
22 views
0 comments
Targeting Prospects with Direct Mail
In today’s day and age, there are many ways for businesses to target prospects. While direct mail sounds like a strategy from the past,...

Brooks IM
Oct 24, 20192 min read
36 views
0 comments
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