We move an average of 11 times in our lifetime. Is your business capitalizing on this life event?
Lets face it we’ve all been there, moving is a hassle, No way around it its one of the most stressful times one could have. Did you know...
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Florida Orange King
- Jul 14, 2020
- 2 min
The New Meaning of “Keeping up with the Joneses”
In a ‘normal year’, USPS says 20% of consumers will move to a new residence. With the pandemic added in, experts are predicting an...
27 views0 comments
Florida Orange King
- Jun 3, 2020
- 3 min
The next wave of COVID-19: death by a thousand cuts of unemployment health insurance loss
A story playing out in various forms across the country Jack Smith (obvious fictitious name) sat at the desk of his upper-class suburban...
41 views0 comments
Florida Orange King
- May 27, 2020
- 3 min
America has changed since the last Census—have you?
Morphing of America I recently read an interesting summary in the Wall Street Journal, by authors Dougherty, Rigdon and Overberg,...
33 views0 comments
Florida Orange King
- May 8, 2020
- 3 min
Why "Pulling the Plug" is Counterproductive
Pulling the marketing ‘plug’ to ‘plug’ your revenue hole is a sure way to de-energize your business for a post-Corona recovery. We get...
51 views0 comments
Florida Orange King
- Apr 15, 2020
- 4 min
Positioning for Success in the Post-Coronavirus Recovery
Situation · The U.S. economy has slowed dramatically due to non-essential business closings and significant slowdowns and revenue...
33 views0 comments
stevem67
- Mar 30, 2020
- 4 min
Don't let your CRM suffer from "Dead Fish" syndrome
Question: What does an expensive customer relationship management or CRM system; with stale data inputs and 4-day old fish have in...
58 views0 comments
Florida Orange King
- Nov 27, 2019
- 3 min
"More Saving, More Doing" |The Home Depot
An e-mail campaign hits before the holiday season and helps solve the 'honey, our kitchen needs a face-lift and fast' conundrum! Proposed...
55 views0 comments
Florida Orange King
- Nov 27, 2019
- 3 min
SimpliSafe(R) gives a 'peaceful, easy feelin' in a simple direct mail piece
If you're thinking about a security system, SimpliSafe takes a comforting approach, unlike other security firms that focus on fright....
17 views0 comments
Florida Orange King
- Nov 26, 2019
- 2 min
Scare Tactics that Scare
Nothing says "boo" like a deflated air bag, that car won't start sinking feeling in your midsection or the repair guy taking 15 minutes...
18 views0 comments
Florida Orange King
- Nov 17, 2019
- 2 min
Porsche(R) Direct Mail Piece
Porsche goes all out to convince you that you're not really living unless you're driving a Cayenne. The only thing missing here is the...
25 views0 comments
Florida Orange King
- Nov 17, 2019
- 2 min
Insurance "Ink"....or not!
Generic direct mail piece is good bedtime reading.......yawn! Assumed Target Market -Everybody in a zip code, probably with a house and a...
10 views0 comments
Florida Orange King
- Nov 17, 2019
- 3 min
Shoe Horn Anyone?
Spring Time (or Lime) tries to go all Amazon.com, but steps in it big-time on Instagram! Proposed Target Market: -On-line male shoppers...
19 views0 comments
Brooks IM
- Oct 24, 2019
- 2 min
Targeting Prospects with Direct Mail
In today’s day and age, there are many ways for businesses to target prospects. While direct mail sounds like a strategy from the past,...
23 views0 comments
Brooks IM
- Jul 17, 2019
- 2 min
The Importance of Data Cleansing
In today’s day and age, you have access to more data than ever before. This holds true as an individual and business professional. You...
140 views0 comments
Brooks IM
- Jun 24, 2019
- 2 min
Why Was Mail Returned to Me?
When you send a piece of mail – such as a letter to a loved one – you expect it to arrive at its destination in a timely manner....
36 views0 comments
Brooks IM
- May 7, 2019
- 2 min
The Importance of Marketing Data
Many companies create a marketing strategy, implement the finer points, and wait for big things to happen. While this approach can lead...
54 views0 comments
Brooks IM
- Apr 18, 2019
- 2 min
Online Survey Maker Websites
Do you have a strategy in place for obtaining feedback from your customers? If not, there’s no better time to learn more about online...
26 views0 comments