If you’re running direct mail campaigns, you’re almost definitely wasting money on bad records. Not a little—usually 10–20% of your file . ·         People who moved. ·         People who won’t receive the mail. ·         People who were never reachable to begin with. ·         People who are not qualified (Age, Homeowner, Non-Homeowner, Bad Credit, etc) And every one of those records costs you print, postage, and zero chance of response. This Is the Real Problem (Not Creative or Offer) Most...

Use Historical Move Updating (PCOA) to update your files today!

Last year, Brooks (Race Name: TheMapster) undertook the Everglades Challenge, a thrilling expedition small boat race covering...