ExactMail for PCOA— The Easiest Way to Stop Wasting Money on Direct Mail

If you’re running direct mail campaigns, you’re almost definitely wasting money on bad records.

Not a little—usually 10–20% of your file.

·         People who moved.

·         People who won’t receive the mail.

·         People who were never reachable to begin with.

·         People who are not qualified (Age, Homeowner, Non-Homeowner, Bad Credit, etc)

And every one of those records costs you print, postage, and zero chance of response.

This Is the Real Problem (Not Creative or Offer)

Most teams try to fix performance by tweaking:

• Creative

• Offers

• Targeting models or New Data Sources

• Using internal data vs. secondary data

That’s all fine—but it misses the obvious issue.

If the data is wrong, none of those matters.

You’re still mailing people who will never see your piece.

Where ExactMail for PCOA Comes In

ExactMail for PCOA is built to catch the stuff your current process is missing.

Not just standard NCOA updates—but deeper issues like:

• People who have moved and aren’t flagged properly

• Records that are effectively undeliverable

• Deceased or unreachable contacts

·         People who are not qualified for your offer (Renters, Bad Credit, etc.)

It’s not about “clean data” in theory—it’s about not wasting money on your next drop.

What Happens When You Fix It

This part is pretty straightforward.

When you remove bad records before mailing:

• Your response rates go up

• Your cost per piece goes down

• You stop wasting budget on dead records

We had one campaign remove 16,965 bad records and it resulted in:

• $7,634 saved

• 13% increase in response rate

Nothing else changed. Same campaign. Same audience. Just cleaner data.

Why Most Companies Don’t Fix This

Honestly, it’s usually because:

• They assume their data is “good enough”

• They don’t want to change vendors

• Or it feels like a hassle to deal with

That’s exactly why ExactMail for PCOA works.

It doesn’t require you to rip anything out or rebuild your process.

You run it, clean the file, and move on.

The Simple Way to Look at It

You have two options:

1. Keep mailing 10–20% bad records every campaign

2. Remove them and immediately improve performance

That’s really it.

If You Want to See What This Looks Like on Your Data

We can run your file and show you:

• How many bad records are sitting in it

• What you’re wasting per campaign

• What the lift would look like if you removed them

Takes about 20 minutes.

If it’s not useful, no problem.

If it is, you’ll see it right away.

Let’s talk today and save on your next direct mail campaign.