In today’s day and age, there are many ways for businesses to target prospects. While direct mail sounds like a strategy from the past, it’s still one of the better ways to get in touch with your target audience.
There’s not much room for error with direct mail, as you’re spending a good amount of money creating your marketing collateral and mailing it to prospects. However, once you find a strategy that works, you can use it to your advantage for months to come.
Here are three steps to take if you’re interested in targeting prospects with direct mail:
Find the right prospects: It’s easy enough to send out direct mail, but without a targeted prospect list you may find yourself wasting a lot of money. Rather than purchase a list, you can find prospects on your own by searching online.
Create your marketing collateral: Will you send a sales letter? A brochure? A postcard? It doesn’t matter what you decide on, as long as it’s attractive to the recipient, packed full of information, correct mailing addresses, and contains a strong call to action.
Track your results: How many pieces of mail did you send? How much did it cost? How many responses did you receive? What was your conversion rate? Did your mail get returned? By closely tracking your results, you’ll come to understand what’s working, what isn’t, and the types of changes you can make in the future. Remember, the most important metric is return on investment (ROI).
Depending on your industry and marketing strategy, you may find that direct mail is a great way to engage your target audience. It takes some trial and error to settle on a strategy that delivers results, but if you’re successful you’ll realize that it is well worth the time and effort.
Questions About Direct Mail?
Do you need help getting your direct mail campaign up and running? Contact us to set up a consultation. We’ll work with you to develop a strategy that generates positive results from the start!
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